The results of the most recent poll (The One Publisher) show that a lot of authors (but not all) chose their main publisher as the one they’d like to shop from – hey that shows some author confidence in their publishers! While readers tended to be concentrated more on Dreamspinner and Loose Id. I find this pretty funny since they were two of the most expensive in my pricing analysis, which goes to show that readers will pay just about any price for the books they want.
Along with this is the breakdown for the poll about shopping choices. I had 24 people participating, which is pretty good for an obscure blog that about 4 people read regularly. Yes I still blackmail 3 of them. But within those participating there was a pretty good mix of readers and authors. Authors are still readers though!
What I found was that most pay attention to the publishers of the books they but that the publisher may/may not play a role in the purchase. Authors tend to be pickier and avoid certain publishers while other readers may not actively avoid a publisher.
Author recommendations never hurts but the cover art, blurb and excerpt may make or break a book purchase. Most want an interesting blurb with no typos(!) and a surprising number want an excerpt.
The most interesting portion – for me – is about price. Obsessed, me? But most claim that they want a good deal however $5.99 for a novel is a good deal for them. What I found most interesting is that more answered $5.99 for a novel OVER $1.99 for a novel. If it’s the same novel just $4 cheaper, wouldn’t you want the cheaper one?
This ties into a blog I read by an author who laid out all his sales and information. Instead of being secretive he showed that he actually made MORE money by offering his books for $1.99 than for $5.99. Thousands of readers bought the novel for $1.99, whereas only a few hundred bought the initial run of the SAME NOVEL for $5.99. He ended up making significantly more money off the book when it was priced at $1.99 so he then similarly priced other novels.
I mean wouldn’t everyone, authors, readers, and the blue people want to buy a novel for $4 cheaper? Or do people automatically assume something is wrong with the product?
Now what I also found is that for established authors, readers will buy anything but like novels. However for a new (to them) author, most prefer a short story. So it helps readers to have a wide range to choose from including a few discounts to entice.
I was pleased that online presence doesn’t seem to sway many readers, mostly in the negative if someone is an ass.
Not too surprising and thanks for participating!
Japanese censorship hehe…