I’m curious about book giveaways.
I know people LOVE getting free stuff (who wouldn’t?) and there’s many a hoop I’ll jump through when trying for something I want but perhaps can’t afford/justify. This usually ends up in the realm of iPads or expensive kitchen equipment or once a new road bike.
Yet I wonder if book giveaways create the same buzz.
I’ll jump through some serious hoops for something I can’t afford but a book? I can always afford another book usually and yea I’ll enter the giveaways for one if I want to read it. But this is ONLY if the giveaway is super simple – ie, comment.
I won’t facebook like someone/something. (not even for a new car)
I won’t go on a blog hop.
I won’t go searching for clues/answers/icons.
Obviously I’m lazy and the end result is that my time/effort is better spent elsewhere when I can buy the book I want for a few bucks and luckily I can afford that. I realize not everyone can or wants to and thus really do benefit from giveaways in general. Which may be why there are so many book giveaways. It seems every blogger gives away books (though some are better at it than others, Chris‘ giveaways always seem to get quite the turnout). Yet that begs the question of whether or not a book is flooding the market with so many giveaways.
So I ask you…
Are these contests/giveaways effective in creating buzz for the book/author?
Do more people buy the book if they enter the competition and don’t win, or were they going to buy it anyway? I personally forget to buy the book while waiting to hear if I won the contest and eventually forget I even entered. I suck that way.
Is this still (or was ever?) effective marketing?
Do readers find them enticing and/or worthwhile?